This guide will outline advanced features and settings available for your campaigns.

Setting a frequency cap

A frequency cap gives you the ability to limit your campaign impressions. For example, if you only want visitors to see a campaign a maximum of once per day you can use a frequency cap to do that.

<aside> ➡️ For most campaigns, we recommend including a frequency cap. This is a great way to ensure your campaigns don't become distracting to your visitor's shopping experience.

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1. On the settings tab of the campaign editor check the Set frequency cap checkbox
   • You'll now see two fields appear a frequency limit and frequency timeframe
   • The Frequency limit represents the maximum number of times a unique visitor can be shown a campaign within the Frequency timeframe.
2. For this example let's set the Frequency limit to 5.
3. Now we'll set the Frequency timeframe to 1
4. Click Save in the top right.
   • Your campaign will now be displayed a maximum of 5 times every day for each visitor.

Include an end date

When you're running a time-sensitive promotion you can include an end date. Campaigns that include an end date will only be shown to visitors between their start and end date.

<aside> ➡️ Using an end date is a great way to schedule promotions and timed events on your store

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