This guide will outline a number of useful tips and best practices to keep in mind when setting up your first popup with Easypop.

Get your timing right

It's very important to get the timing and triggers for your campaign nailed down. We've noticed most shoppers will close a popup that appears immediately. It's usually much better to trigger your campaigns while your customers are already interested in your product.

When customers first land on your site they aren't ready to engage in a popup, they just want to learn more about you and your products.

For most campaigns we recommend using a minimum of two triggers:

<aside> ➡️ Set your campaign triggers

  1. Open the campaign editor and navigate to the Settings tab
  2. Select Match all conditions
  3. Select Time on page then enter 8 seconds
  4. Click Add condition then select Pages visited then enter 2

Avoid distracting your customers

Popups are a powerful tool but can become a distraction if they're being displayed too much. This can become a frustrating experience after seeing a popup several times. For many campaigns, we recommend using a frequency cap to limit daily impressions.

<aside> ➡️ Setting a frequency cap

  1. Open the campaign editor and navigate to the Settings tab
  2. Check the checkbox Set frequency cap
  3. For Frequency limit enter in 4
  4. For Frequency timeframe enter in 1

Your campaign will now be shown a maximum of 4 times per day to each customer. You may want to play around with these values based on your campaign and the context of your promotion.

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Use an exit-intent trigger

Using an exit-intent trigger will display your campaign when customers are about to leave your website. This is done on desktop devices when customers move their mouse close the "x" button to close their browser. We recommend using a campaign with an exit-intent trigger in combination with your other campaigns. This is a great place to share a discount or offer to incentivize customers to stay on your site.